our story

We at Swiss Military don’t believe in offering just products. For us, every product bearing our name is made to offer you an unmatched experience. An experience of using world-class products without any compromise on quality, design & functionality.
Reason why, since its inception in 1984, Swiss Military has carved a niche for itself in more than 26 countries. Here, it’s noteworthy that every range of Swiss Military rests on the pillars of style,aesthetics, usability, affordability with a dash of grandeur.
The latest additions to the Swiss Military portfolio are the Men’s Personal Range & Home Appliances Range. Designed with an attention to detail, both the ranges of products have a distinctive appeal & functionality. No wonder, we believe, like every other offering from the house of Swiss Military, these two ranges will present you with an experience to cherish for a long time.

BRAND
PHILOSOPHY

Swiss Military believes in affordable luxury. The brand firmly believes that more and more people should experience the joy of owning a luxury product. As a brand, Swiss Military offers products that score high on aesthetics and maintains a fine balance between form and functionality. It’s noteworthy that Swiss Military has believed and promoted this philosophy for close to four decades.

BRAND
MISSION

Swiss Military’s mission is to continue its unfailing commit-
ment towards offering world class
products at affordable prices.

BRAND
VISION

The vision of Swiss Military is to give shape to an
organisation that keeps enriching its portfolio with
innovative & relevant product verticals.
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Message from the Chairman's Desk

Friends,

Allow me the privilege of welcoming you to the world of Swiss Military. At Swiss Military, we don’t believe in simply designing & offering you the best-in-class products at affordable prices. For us, Swiss Military is a way of life, an experience that grows with you. The joy of luxury. The peace of mind that comes with affordability. And above all, the assurance of impeccable quality.

We’re proud and happy to offer you a range of products that are designed with you in mind. For us, every product is a reflection of our understanding of your needs and preferences. Our joy and inspiration lies in your complete satisfaction.

We urge you to browse through the listings and sincerely believe that you’ll find the one that meets your requirement. And you’ll keep coming back to the world of Swiss Military.

Best wishes.
Ashok Sawhney
Chairman, Swiss Military

Friends,

Allow me the privilege of welcoming you to the world of Swiss Military. At Swiss Military, we don’t believe in simply designing & offering you the best-in-class products at affordable prices. For us, Swiss Military is a way of life, an experience that grows with you. The joy of luxury. The peace of mind that comes with affordability. And above all, the assurance of impeccable quality.

We’re proud and happy to offer you a range of products that are designed with you in mind. For us, every product is a reflection of our understanding of your needs and preferences. Our joy and inspiration lies in your complete satisfaction.

We urge you to browse through the listings and sincerely believe that you’ll find the one that meets your requirement. And you’ll keep coming back to the world of Swiss Military.

Best wishes.
Ashok Sawhney
Chairman, Swiss Military